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  • Writer's pictureApex Media Firm

7 Free Tools For Digital Marketing

Digital Marketing Tool

Are you a business that needs some direction when it comes to digital marketing? There are many free online tools that can help you do the research you need and create your own material.

Using these tools, you can get 95% of the answers you will need in order to have an effective marketing campaign.

Google Trends

Google Trends is your go-to source for finding out what are the most important topics right now in relation to your search terms. You have access to a huge amount of search data with this research tool. You can find out how popular a particular topic is just by inputting the keywords, such as “digital marketing”.

Google Trends will show you related queries, interest by region, as well as a comparison of related search terms – over different time durations ranging from since 2004 to the past hour.

Google Trends, Digital Marketing Tool

Are you struggling to find a trending topic or make a decision on which marketing category to pursue to build your audience? Google Trends will resolve your issue with neat, easy-to-digest data. And, this tool will give you the top 25 related search queries to make your content development even more efficient.

Google AdWords: Keyword Planner

Google has even more to offer in terms of free research to help you analyze your market and create the content that your audience is looking for. Google Keyword Planner is probably the most effective free keyword tool that you can use.

You can use this tool to pull information directly from Google.

The first step is to enter the keyword or keywords you are interested in.

Google Keyword Planner, Digital Marketing Tool

From there you will get all the information you need for your keyword and related keywords. You can see the following for each one:

- Average monthly searches

- Competition

- Suggest bid (if you are using AdWords)

Google Keyword Planner, Digital Marketing Tool

You can use this tool to find out what people are searching for the most.


BuzzSumo allows you to create your entire content marketing strategy with one tool. It’s comprehensive, intuitive, and it simplifies your research. It shows you keywords and content that is trending so you can create your own strategy based on what is actually producing results.

How can you get all of this information? Simply start by typing in your category or topic. BuzzSumo will generate a list of the most shared articles on that particular search term across the most popular platforms including Facebook, Linked In, Twitter, Pinterest, and Google +.

You can see exactly how the article is written and what effective headers look like and which social media platforms get the most shares.

This is also an excellent tool to research competitors. Type in the website of a competitor and BuzzSumo will show you the most shared articles on their site.

Buzzsumo, Digital Marketing Tool

You can try out this research tool with a free trial, but to get all BuzzSumo’s elegant search data, you’ll have to sign up for a subscription. The Pro level service is $79 a month, which is a good starting point for small marketing teams and professional bloggers.


SimilarWeb is another free-to-use marketing research tool with the option to pay for more detailed results. If you want to find out as much as you can about your competitors and how they are generating traffic then this is one of the best tools to use.

SimilarWeb provides:

- The most important traffic activity and ranking insights for any website.

- A way to find the biggest websites in your industry and region.

- Reliable insights to discover, categorize, and rank similar websites.

It can also tell you where most traffic comes from; whether it is organic Google searches, paid traffic, social media, or other referral links. It also provides insight into social media traffic.

SimilarWeb, Digital Marketing Tool


Although Canva is not a research tool, it is an excellent way to create marketing material. Visual content is increasingly a popular form of marketing and much more effective than just written content. Illustration is a necessity when you are creating custom illustrations, infographics, sales proposals, and any other marketing material your business uses.

One of the easiest free graphic design tool that you can use is Canva. It has a free library of fonts, illustrations, templates, and images that give you a pool of graphics that you can easily drag and drop onto your design.

You can use this tool to create anything from brochures, social media posts, infographics, flyers, and much more.

Canva, Digital Marketing Tool

There are so may useful online resources that you can use to help develop your marketing. Are you thinking about starting a business or creating a marketing campaign for a client? Do the research! These tools provide most of the information you will need and the best part, they are free!

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